PRODUCT

Durable Products:-  Those tangible consumer products which normally survice many uses.

Convenience Products

Those consumer products, which are purchased frequeltly, immediately and with least time and efforts are referred to as convenience goods.

Examples:-   Stationary items, newspapers, toothpaste, medicine, ice cream, Cigrattees etc.

Speciality Products

Speciality products are those consumer goods which have certain special features becauase of which people make special efforts in their purchase.

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